Updating your resume is a great way to improve your chances at finding a new job. You do not have to change your resume completely, but there is one thing you can do that will get you noticed. Instead of using an objective on your resume, consider turning it into a branding statement. Companies want to know what a job seeker’s personal brand is and how it can help the company succeed. We will discuss personal branding statements and how to effectively write them.
What is a Personal Brand?
A personal brand should be the following:
- Your personal brand must be consistent across your online portfolio, your resume, your cover letter and all of your networking sites.
- Your personal brand must be relevant, credible and express your unique value to companies.
- Your personal brand must be an effective marketing tool that separates you from the rest of the pack.
How to Determine Personal Brand
In order to determine your personal brand, you should ask yourself the following questions:
- What type of leadership style do you have?
- What is one word that describes you the best?
- What skills, talents, or traits help you stand out from the rest of the competition?
- What is the style of communication you use?
Keep Statement Short
The personal brand statement should be short, just as short as the outdated objective statement. It should be no longer than two sentences, but you should really target for a personal brand statement that is one sentence in length. When you are able to explain yourself and who you are in one sentence, it shows the employer you are introspective and have a professional focus.
The personal brand statement you come up with for your resume must be authentic. Do not go over-the-top with what you write, and never call yourself something you are not. This means you should avoid words such as guru and expert unless you absolutely are such a person.
The personal brand statement on your resume is the perfect time for you to be memorable. You want your resume to be remembered and talked about by hiring managers and recruiters for positive reasons, not negative ones. Try to avoid using technical words in your resume because it might alienate the audience reading the resume even if they know what the words mean.
Update the Statement
As your career grows and evolves, update your personal branding statement as you see fit. Remember, there is no need to change the statement every week because you don’t like it. Try to find a statement that fits your needs and only change it when your career evolves.
A personal branding statement is much more powerful than the outdated objective statement. Add one to your resume today to impress employers.
Davis Staffing maintains the highest standards of professionalism and integrity. Work with our recruiters today to get started on filling your Chicago job needs.