When jobs open up, companies like to advertise for new employees as quickly as possible in order to begin the hiring process without much of a delay. Job postings are published in newspapers, magazines, on bulletin boards, in online forums, with internet job sites and on social media sites. However, often these job postings are not fully optimized in order to attract the best talent.
Use these tips to post job advertisements that are outstanding and will get you the right results.
Use a Custom Job Posting URL
An excellent way to optimize your job postings is to use a custom URL for each posting. The custom URL should include the city where the job is located and either the job title or the target keyword for the job. You can do this on your career portal or have your staffing agency create a featured job listing on its recruitment website.
Utilize Keywords in the Post
Make sure all of your job postings, from now on, utilize keywords. Do a little bit of research to find out which keywords are used the most by job seekers when searching for jobs like the ones you offer. No longer can you simply write a standard job description and hope that it will catch the eye of a job seeker. Use keywords that incorporate the city where the job is located, the job title, certifications needed and more.
Include a Video Introduction
Job seekers and search engines love videos. Videos not only help your company get noticed by search engines, but they also keep job seekers on your page for longer periods. To go along with the video, include a transcript of it to add even more SEO (search engine optimization) material to your site.
List the Salary Range
It is a good idea to start listing salary for your available jobs whenever posting ads online. Many companies refrain from doing this, but when you list the salary, you will likely receive a larger group of applications.
List the Same Job Multiple Times
Take the extra time and list the same job multiple times using different job titles and different content for each posting. This will help the job get noticed by search engines and by job seekers. Some people refer to one job in three different ways. For example, a job could be called a secretary, an administrative assistant or an office assistant. If you are trying to fill this job, post the ad three different times using all three job titles.
Make it Easy to Apply
An important aspect to optimizing your job ads is to make the application process as easy as possible. Job seekers do not want to spend an hour filling out a questionnaire online. Have them answer a couple of questions and then let them upload or email their resume and cover letter to the company.
Optimization is more important than ever these days when it comes to publishing job ads. Make sure your company is doing everything possible to have their job ads noticed by search engines and job seekers alike.
Davis Staffing, a local and experienced staffing firm, has a number of job postings to reach a wide variety of candidates. Contact us today to learn more information!